Adam Jollans is currently leading the worldwide cross IBM Linux and open virtualization strategy for IBM. In this role he is responsible for developing and communicating the strategy for IBM’s Linux and KVM activities across IBM, including systems, software and services. This role covers a wide spectrum of activities, from understanding the market and customer requirements for Linux and KVM solutions, to working with the technical teams to define the Linux and Open Virtualization strategy, to briefing analysts and press on IBM’s Linux and KVM strategy and offerings. He is now based in Hursley, England, following a two-year assignment to Somers, NY where he led the worldwide Linux marketing strategy for IBM Software Group. He has been involved with Linux since 1998, and prior to his US assignment he led the European marketing activities for IBM Software on Linux. He joined IBM in 1984, and since then has worked in a range of technical, sales and marketing roles - most of them associated with PC and small systems hardware and software. During his time at IBM he has worked with a leading UK Bank on designing and implementing their distributed branch information system. He also spent two years on assignment to IBM development in Florida working on advanced operating systems. Prior to joining IBM, he worked as an application software designer and programmer, developing commercial graphics and business software.He graduated from the University of Cambridge, England in 1980 with a degree in Computer Science, and is a Chartered Engineer and a Member of the British Computer Society. He was co-editor of "OS/2 2.11 Power Techniques", published by QUE, and has also authored IBM "Redbooks" and white papers on PC hardware and software. He has presented to a wide range of industry conferences and customers worldwide, including the ISO General Assembly in Norway in 2010; IBM PULSE in Australia in 2011 and the USA in 2012; Linux and open source conferences in the UK, Ireland, Holland, Denmark, Germany, Switzerland, and Eastern Europe; and customer events in USA, China, Japan and the UK.